Our story

Style in full color.

A fresh point of view

ALLURE SHOWROOM PATERSON is a clothing store on Totowa Avenue in Paterson, New Jersey. Our online edit brings together expressive knits, defined denim silhouettes, considered layers and a navy dress.

Discover the fit, fabric and details of each style, and build a wardrobe that feels like you.

Meet us in Paterson

375 Totowa Ave
Paterson, NJ 07502
United States

Monday–Thursday: 11:00 AM–8:30 PM
Friday–Saturday: 12:00 PM–9:00 PM
Sunday: 12:00 PM–7:00 PM
Eastern Time (America/New_York)

Contact & visit · Shop the showroom